This type of marketing is considered as a cost-effective approach. You can use this approach if you want to target a specific audience. This is because your marketing company will enable you to choose from their own lists of address. You can filter by the demographics or interest of an audience. Through that, you can choose to send your promotional messages to people who are most likely interested to your business or products.
It is important that you establish trust and reliability with your customers. Because of that, you must make a way to gain the trust with your customers. This is done by constant communication with them. However, if you have a business with several customers and responder, you may receive lots of emails a day. The problem is that you must reply to each of the emails if you want to retain all your
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Source: http://www.thmg.com/email-marketing/email-marketing-and-autoresponder-services/
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